1940 Cadillac Other

Coupe

Eight Cylinder

Manual

2329907

Clear

Gasoline

LaSalle was a brand of automobiles manufactured and marketed by General Motors Cadillac division from 1927 through 1940. The concept for LaSalle and certain other General Motors' Marques were developed in order to fill pricing gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion Marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles and were marketed as the second-most prestigious marque in the General Motors portfolio. The LaSalle had its beginnings when General Motors' CEO, Alfred P. Sloan noticed that his carefully crafted market segmentation program was beginning to develop price gaps in which General Motors had no products to sell. In an era where automotive brands were somewhat restricted to building a specific car per model year, Sloan surmised that the best way to bridge the gaps was to develop "companion" Marques that could be sold through the current sales network. In its final years, the LaSalle once again became more Cadillac like in its appearance and details. The narrow radiator grille opening was retained and was flanked by additional side grill work. Headlights, which had moved down and been secured to the "cat-walk", were again attached to the radiator shell. One interesting feature, adopted by LaSalle in these years, was a Sunroof, marketed as the "Sunshine Turret Top". Sales climbed up from 15,501 in 1938 to 23,028 in 1939. The final 1940 LaSalle’s were introduced in October 1939 with, as it had in its first year, a full array of semi-custom body styles, including a convertible sedan. Its trademark thin radiator flanked by a series of thin chrome slots gave it a futuristic look. In its final year sales of the LaSalle reached the second highest level ever at 24,133. This particular model is the very popular Series 50 Coupe which was manufactured in 1940, the last full year of production. It has been in the same family for the last 35 years with the bulk of its prior life in use as a summer car in Cape Cod Massachusetts. Both the interior and exterior were restored by the second owners and it has been enjoyed as a Sunday, summer time automobile. While the car shows as a vintage restoration in its factory color, it enjoys a lovely patina and is a wonderful and quiet driving automobile. Please enjoy the numerous photos and should you have any questions we are pleased to answer them! https://www.flickr.com/gp/135494716@N06/u93f5S